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Alibaba will join forces with Guangdong Power LED Industry
On December 1st, Alibaba will jointly promote the Guangdong Semiconductor Lighting Industry Joint Innovation Center (GSC) of the LED industry, and jointly host a lighting master of the industry in Guangmingding, the highest operational headquarters of the Alibaba Riverside Park. At the same time, the summit officially announced the establishment of an e-commerce ecosystem for the LED industry. The first industry to carry out offline resource integration, not long ago, just set up a capital city feast in the United States, Alibaba, why choose to join hands with Guangdong at this moment, began to force this LED that was not very prominent in the 36 lines industry? Could it be that the blue LEDs in early October alerted the chain reaction after the Nobel Prize in Physics? Not also! In fact, this is based on Alibaba, which is based on mining big data and driving smart manufacturing as part of the future business ecology. With a strong sense of database, its data analysts have made more than Nobel Prize review experts. For a quick response. As early as September of this year, Mr. Chen Yedong, a senior operating expert in the lighting electronics industry of the 1688 business unit of Alibaba Group, who had been brewing LED e-commerce for a long time, made a special trip to Guangdong to investigate the development of the LED industry and reached a preliminary cooperation intention with GSC. . In addition, LED is the first Alibaba industry to invest resources on a large scale in an independent manner, for the first time to integrate offline industry resources, and for the first time to have offline marketing activities. From the point of view of the location, Alibaba's attention to this activity is also evident. LED lighting accounts for the proportion of lighting category transactions. The LED industry e-commerce ecosystem project plan has not been officially announced. Chen Yedong, who is tight-lipped, will not reveal too much, but from the author’s side-clicking, many reliable information has been dug. Alibaba The punching of the LED industry is based on several data considerations. According to Alibaba's LED online market data: 1. From the perspective of the whole industry, the fiscal year 2012 increased by 6 times, and the fiscal year 2013 increased nearly 10 times, while the LED lighting products accounted for the entire lighting category. 85 or more; 2. From the perspective of suppliers, the LED e-commerce coverage rate of the 1688 market is 73, and well-known brand businesses have begun to accelerate, with 80 in this fiscal year. What does the above data mean? Obviously, this actually means that the growth of LED lighting products online is much higher than the growth rate of offline, and e-commerce is accelerating the popularity of LED. In a thriving situation, a piece of cake of Shannon, the e-commerce giant Alibaba will let others eat away! The combination of Guangdong is the true intention of Alibaba. It is difficult to rely on a few data to completely speculate, but from the appearance has also been able to answer why Alibaba wants to force the LED industry. But why do you want to go to Guangdong? According to relevant monitoring data, Guangdong Province is the first LED industry in the country to take the LED industry as a strategic emerging industry, and has been rushing to the front line for many years. Its industrial scale ranks first in the country. Last year, its output value exceeded 60% of the national total, reaching 281.1 billion yuan, accounting for 25. of the world. In addition, the author learned from GSC that in the first three quarters of this year, the total output value of Guangdong LED industry reached 254.7 billion yuan. , a year-on-year increase of 28, LED export key areas of products increased by more than 40%. At present, there are more than 4,000 LED large-scale enterprises in Guangdong Province, driving the relevant employment population to nearly 3 million, including 25 LED listed companies, accounting for 60% of the total number of LED listed companies in the country, which has basically formed a complete industrial chain in the upper, middle and lower reaches. It has become the leading force in the technical innovation and standard formulation and application of LED industry in China. This is mainly manifested in five firsts: the output value scale is the first in the country; the application scale is the first in the country; the patent scale is the first in the country; the national first quality control benchmark system; the world's first standard optical component product. It is not difficult to see that the Guangdong government has played a good tangible hand and the invisible hand of the market, and the Guangdong Science and Technology Department, which focuses on the LED industry, insists on implementing the positive effects of not playing the virtual tricks, making the Guangdong model lead the country and is well-known inside and outside the industry. . Therefore, the reason why Alibaba prefers Guangdong when it cooperates with each other is obvious. With the development of the LED industry in depth, the trend of componentization, precision, and Internet marketing is becoming more and more obvious. While LED companies are striving to stifle traditional channels, it is becoming a trend to grasp the layout of e-commerce channels. Guangdong Province has always been the first in the world, and is good at making the big picture in a step-by-step manner. Naturally, it will not miss the opportunity to continue to lead the status of LED rivers and lakes, and the strong alliance with e-commerce giant Alibaba is to accelerate the process of Guangdong LED industry. Nanshan shortcut. According to relevant reports, on October 30th, GSC Director Yan Shirong and Strategy Minister Li Wenyu and others accompanied the Deputy Director of the High-tech Department of the Guangdong Provincial Department of Science and Technology Zhang Donglei and Dr. Xu Chen of the Provincial Standardization Research Institute to investigate Hangzhou Alibaba and cooperated. The matter was finalized. A total of LED industry e-commerce ecosystem Alibaba teamed up with the domestic LED industry half of the country's Guangdong, what is it intended? Create an LED industry e-commerce ecosystem. So how will it be built? Answer: The whole chain is on the line, the integration of production and sales, the establishment of industry industry belt influence, horizontal integration is in the midst of preparations, the first summit of Alibaba will be held on December 1st, to be built LED After the launching ceremony of the e-commerce ecosystem, you can find the answer for everyone. According to informed sources, at this summit, Alibaba will also jointly issue LED industry standards with GSC and open a Guangdong brand pavilion.