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At the just-concluded “Walking into New State-owned Enterprises†online media activity in the east, reporters from over 10 online media came to Shifeng, Hubei, the hometown of Dongfeng Motor. Huang Gang, general manager of Dongfeng Commercial Vehicle Company, introduced the overall situation of Dongfeng Commercial Vehicles. He said that the overall production management concept of Dongfeng has undergone tremendous changes for decades, from R&D for production to customer development.
In 2012, Dongfeng Commercial Vehicle Co., Ltd. sold 179,000 heavy-duty trucks, and its market share increased to 19%, ranking it firmly at the leading position of domestic commercial vehicles. Huang Gang used an example to explain Dongfeng Motor’s excellent performance in the domestic market. “We found that truck drivers often throw unworn shoes around the driver's seat, affecting safe driving and comfort, so we designed it under the driver's seat. A shoe box. Caring for customers, understanding the needs of customers, and cost-effectiveness are the guarantees for Dongfeng's success."
On the other hand, the data shows that from January to August this year, Dongfeng Commercial Vehicle Co., Ltd. sold nearly 120,000 vehicles (trucks, passenger cars), a year-on-year increase of 3.5%. Among them, the cumulative sales of medium- and heavy-duty trucks exceeded 113,000, an increase of 6% year-on-year, ranking the leading position in the medium and heavy truck industry. However, compared with the period of high-speed blowout growth in previous years, the Chinese automobile market, especially the commercial vehicle market, has experienced a slight increase since last year. How to deal with the micro-growth situation, Huang Gang said that it should continue to adhere to "customer-centric" to balance domestic and overseas markets, improve the brand's international competitiveness and avoid low-level malicious price competition.
“Cheap cars don’t necessarily help customers make money, meet current fast and efficient transportation requirements, and extend the value chain of a car backwards to meet market and customer needs.†Huang Gang stated that Dongfeng is not only a manufacturer of commercial vehicles but also Transport plan providers will provide customers with a series of consulting services.
In terms of overseas markets, Huang Gang admitted that the Dongfeng commercial vehicle's overseas sales this year are only about 7,000, which is not ideal. He said that the low price advantage of products in overseas markets is not an effective condition for attracting customers, and overseas customers pay more attention to the overall quality of service of product sales. Dongfeng has already had certain overseas customer satisfaction tracking services and surveys, and is continuing to learn from many aspects of globalization experience in order to establish a reliable global brand as the core objective of Dongfeng Overseas Development.