The industry has developed through the gusty period, and the bubble has gone. Everyone's focus can really penetrate into the industry. In the area of ​​consumer finance, auto finance is a typical example of industrial consumer finance. Understanding a segmented industry is one of the most convenient channels to start from within the industry. In this article, we may look at the sub-sectors from the perspective of Internet auto finance leaders. The rise of automotive e-commerce With the rise of several e-commerce platforms such as Ali, JD.com and Suning.com, around 2013, many industrial industries started a wave of e-commerce. Early players generally believed that with the maturity of consumer habits and e-commerce environment, it is not impossible for cars and houses to be traded on the Internet. According to one statistic, 92% of people will learn about car-related information through the Internet. It is believed that if the Internet further To solve the problems of trust, channels, and services, the potential of China's auto online shopping market is staggering. In this context, automotive e-commerce should rise. In 2013, Ping An Group, which has been pursuing the auto finance field, went on-line and secured its position as “Used Car Sales†(C2B). Individual car buyers issued car demand, used car dealers purchased the car price, and eventually sold car owners. High price. During the 11th year of the same year, the car home launched the "11.11 Crazy Car Festival", the first test car water supplier. In 2014, the comprehensive car manufacturers such as Easy Car on-line “Easy Car Mall†and “Hui Buying Vehicle†and Tmall also made efforts to develop the automotive e-commerce business, and also started the financing business of auto companies in car e-commerce fields such as Cat Autos and League Cars. At the beginning of 2015, Jingdong and Tencent made strategic investment in easy vehicles. In April of the same year, Ali set up the Automotive Division to announce the full deployment of automotive e-commerce. At the same time as the rapid deployment of Internet vehicles, vehicle manufacturers and distributors have also experienced a great sense of crisis. As early as March 2014, SAIC Motor Group set up Che Xiang Wang, together with its major brands and thousands of dealers, to layout automotive electric vehicles. Business area, strategic defense. The Necessity of Transformation: Automobile Finance Becomes an End Automotive e-commerce started with offline distributors to start distribution. In order to achieve a more thorough e-commercialization, they later increased their own proprietary B2C model, that is, bulk procurement of vehicle manufacturers, trying to control pricing, to achieve a price Sales, establishing a low-cost, transparent advantage at the C-term. In this mode, the user pays a small amount of deposit on the line to lock the car, and the offline 4S shop provides the delivery service, forming a closed loop for the car supplier. The problem is that if the B2C model really achieves low prices and transparency, it will have a huge impact on the existing dealership system. The OEM and the 4S shop are bound together. To take care of the interests of the dealer system, the vehicle manufacturer Usually only the slow-moving cars and stock cars are sold to the B2C e-commerce platform, and there is no preferential price. The B2C model has entered a dead end. From 2016 onwards, automotive e-commerce has entered a low ebb period. In February, a good car was suspended from used car business, and then merged into the property insurance sector; Ali Auto began to focus on auto finance; car homes, autos and other cars have also been suspended. Lost B2C self-operated e-commerce platform. Lu Min, chairman of the car house, frankly stated in an interview in 2017: "Last year's self-operated e-commerce business was a loss. We also stopped. We bought ourselves and sold ourselves. We also had conflicts with dealers. So we didn't do it," and said that the car home would have to do distribution. Business service platform. Since then, many of the platform's previously-titled "Buy-A-Whole-Car Sale" has ceased to be a major selling point, and there have been few mentions of "underwriting", "buyout" and other models, and the voice of auto electric suppliers contending for "pricing power" has gradually disappeared. Automotive e-commerce has ushered in a new stage of development, that is, “reconciliation†with the existing dealer system, turning from a disruptor to a service provider, and focusing on the drainage of offline dealers in auto consumption, and taking the opportunity to cut into the car Consumer finance business is monetized through financial models. Since then, auto finance has become the highlight of all automotive e-commerce platforms. Auto Financial War: Patterns and Logic After the focus of automotive e-commerce changes from self-operation to offline drainage, traffic becomes an important snuggle for aligning alliances on the platform (aligning with OEMs and distributors; aligning with third-party financial institutions), and the size of traffic determines to some extent. The status of the automotive e-commerce platform within the ecosystem also determines the scale and space of its auto finance business. In terms of traffic, Tmall, Suning, Jingdong and other three comprehensive e-commerce platforms and car vertical platforms such as Automobil and Autohome undoubtedly occupy an advantage, and they have also become the object of cooperation among auto finance giants. Several large platforms also rely on their own. Traffic advantages, increase the layout in the automotive e-commerce and automotive finance areas. Taking Ali as an example, through the Tmall Car Mall, used fish used car, Taobao auto parts and other forms of new cars, leased cars, used cars, auto aftermarket automotive ecology closed-loop. Utilizing traffic advantages, in 2016, it began to focus on the offline diversion and launch of auto finance business. In the business model, while connecting car manufacturers and dealers, the Tmall flagship store is opened online, and partnerships are established with 4S stores offline, and self-support loans and financial institutions are connected, and online shopping is used to clarify car purchase finance at the same time. The scheme, including quotas, interest rates, repayment plans, etc., directly confirms the lending in the offline car purchase process, and realizes closed sales of automotive financial products. The car is connected to Tencent, Baidu, Jingdong, and other traffic giants through equity bonds. On the one hand, self-built traffic portals such as Easycar, Amoy Car, and Yixin Auto Loan are used. On the other hand, they access the Jingdong Auto channel and establish traffic entrances. Based on the traffic entrance, it also adopts the connection and opening mode to extensively connect resources such as host manufacturers, distributors, and financial institutions, and enter into the trading of new and used cars to form a closed loop of the auto financial scene. Ping An, as the leader of the traditional financial institution auto finance, after the exploration of a self-built platform and a safe car, it also realized the importance of the traffic entrance under the diversion model, and started to acquire the Auto House in 2015, and later in 2016. In June, the company officially completed the equity transaction and seized a high-quality traffic portal to truly activate its rich resources: first, the OEM's and distributors' resources, and second, the rich resources of automotive-related financial products. At the same time, Ping An Auto Finance is also actively participating in other automobile traffic portals as a third-party financial institution to expand its business space. Suning relied on its well-established O2O channel to cooperate extensively with OEMs and distributors, first opened O2O supermarkets, and used Suning’s existing dual-line users, finance, logistics and other resources to build a large-scale retail platform for the automotive industry and provide vehicle sales. , auto finance, auto financing leasing, auto parts, after-sales maintenance, car maintenance, used car trading and a series of services. In addition, the used car platforms such as melon seeds and gifted letters have also used the method of advertisement bombardment in the past two years to fight the traffic war. In terms of strategic considerations, they first built themselves into traffic entrances, and then connected car sources and funds to layout cars. Financial business is taking the same path. The core problem to be solved, trillion market just opened Although the giants have made inroads in automotive finance, neither the car-buying consumer nor the traditional dealership system has a clear perception of Internet auto finance. In a word, auto finance has not yet achieved the same success of Internet finance in other areas. One of the main reasons is that there is no fundamental change in the user experience. In the current mode of online and offline drainage, the positioning of the Internet giant is the service provider of offline dealers, and it will inevitably lack the necessary control over the line. In the consumer car purchase process, offline is the highlight. When potential car buyers are diverted from the line to the offline, how do you ensure that there are no additional charges under the line, financial product flying orders, and price hikes? In the second-hand car trading process, how to ensure the authenticity of the trading vehicle information, who can be responsible for the situation? From the current market, these problems are still the bottleneck faced by the industry, and consumer experience has not been fundamentally improved. Therefore, Internet auto finance is only just starting. Engine Flip Frame,Hydraulic Engine Stand,Engine Frame,Engine And Frame WUQIANG HONGMA TOOLS MANUFACTURE CO., LTD , https://www.hmrapairtools.com
