The import and the old models let the road star and the horse move apart before the night

In the slowing growth of the Chinese automobile market, Mazda's sales in China declined.

Recently, Mazda (China) Enterprise Management Co., Ltd. announced the retail sales performance of the Mazda brand in the Chinese market from January to August this year. In the first eight months, it accumulated sales of 136,465 vehicles, a year-on-year decrease of 5%. Among them, the cumulative sales of FAW Mazda achieved 88,316 vehicles, a year-on-year decrease of 5%; Chang'an Mazda accumulated sales of 48,149 vehicles, a year-on-year decrease of 6%.

Mazda (China) Co., Ltd. Chairman and CEO Yamada Xianzhao said, "With the upcoming mazda3 star as an opportunity, Mazda efforts to restore sales momentum."

At the Chengdu Auto Show that opened last week, Changan Mazda formally launched the new Mazda 3 star. In order to tie in with its sales, Changan Mazda has not only formulated a new sales policy for the old Mazda3, but will also gradually stop importing Mazda3's sales.

Xinma 3 was placed on high hopes. The market performance of the old Mazda 3 was slightly lower than previously expected. Therefore, after the Mazda 3 star market was listed, Changan Mazda gave high hopes.

According to reports, since the new Mazda 3 star has been accepting reservations online, Changan Mazda has received more than 7,000 orders. An Xianlin, executive deputy general manager of Changan Mazda, said, “We are very confident about the development prospects of Mazda3, as it is located in a market segment that accounts for more than 40% of the entire Chinese automotive market, and from January to August. In terms of market performance, it increased by 28% year-on-year."

To restore Mazda’s sales in China, Chang’an Mazda set a strong push for Mazda’s 3 stars. An Xianlin said, “The average monthly sales volume set by Mazda3 in the product life cycle is more than 5,000. However, in the initial stage of the market, such as this year’s 4 months, we expect it to surpass 7,000 units and reach nearly 8,000 units. Sales."

In order to support sales targets, Changan Mazda has also made a leap forward in its network layout. An Xianlin said, “Changan Mazda's national dealership stores now total about 160 stores. By the end of this year, we will strive to achieve 185. Including the Midwest, the second and third tier cities, and the third and fourth tier cities are all goals for our future development.”

However, An Xianlin said that after the launch of the new Mazda 3 Star, the old Mazda 3 will continue to be sold in the market.

In order to tie in with the sale of the Shin Ma 3, whether the old Mazda 3 will have new adjustments in its market strategy. An Xianlin introduced, "The old Mazda 3 will have a certain price difference with the current new one."

In order to better coordinate with the sales of Mazda 3 Stars, An Xianlin told the reporter of “Daily Economic News”, “Since the beginning of this year, we have adjusted the rhythm and quantity of imported cars, mainly considering new and old products. Alternately, Mazda3 was launched at this stage and the number of imported cars was very small."

Vehicle introduction speeds up. Mazda plans to withdraw its joint venture plant with Ford Motor Co. in the US in 2013. Mazda is expected to resell half of its North American plant to Ford. Since last June, Changan Ford Mazda, a joint venture between Ford and Mazda in China, has begun to divide. This is also referred to by the industry as Mazda’s commitment to “self-reliance” in China.

In this regard, Changan Mazda said that the split with Changan Ford is in the process of reporting to the relevant national authorities, and all the information has been submitted. "It is still in the process of approval of the relevant ministries and commissions," said Changan Mazda sources.

It is reported that Mazda currently produces the Mazda 6 models in North American factories, but the production of this car is less than half of Mazda's available capacity in the joint venture company. After ending vehicle production in the North American market, the Chinese market is undoubtedly more important in Mazda's global map.

Therefore, Mazda's introduction of its model Changan Mazda’s joint venture is also accelerating. It is understood that Mazda plans to expand the total number of 4S stores of FAW Mazda and Changan Mazda to 370 by the end of this year. In addition, Changan Mazda also plans to introduce the MazdaCX-5 SUV model next year.