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The LED lighting industry's positive Qianjing has been more and more popular among the industry. Many practitioners in the industry are actively robbing this piece of fat, and they have invested in the LED field. The production lines, factories, shops, and stores are displayed according to relevant figures. The number of LED manufacturers in mainland China is increasing at a geometrically exaggerated speed. At the same time, however, the swarming LED cluster has spawned fierce competition, and non-healthy competition such as price wars and homogenization has broken out.
Marriage alliance to deal with competition In order to cope with fierce competition and establish a healthy and competitive relationship between lips and teeth, many enterprises have embarked on the road of cooperation in alliance and alliance. Among the teams in the alliance, there are not only the production enterprises of different industries that cannot be beaten by the eight scorpions, but also the lighting enterprises in different links of the LED industry chain; there are traditional lighting to catch up with the emerging LED lighting enterprises, and the lighting is strong. joint. What is even more surprising is that the direct service provider lighting store as a lighting company has also begun to actively seek cooperation. Recently, the two giants of Zhongshan's lighting store announced the official marriage, and the Star Alliance Group, which was jointly established by Zhongshan Huayi Lighting Co., Ltd. and Zhongshan Kaiyuan Lighting Co., Ltd., was formally established. At the press conference, the district's chairman, District Bingwen and District Gengquan, said that the Star Alliance Group will integrate the two major stores, including the Dengdu Times Lighting Plaza and the Taikoo Lighting Plaza.
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The establishment of Star Alliance will undoubtedly help Huayi Lighting and Kaiyuan Lighting to play the brand and reputation accumulated in the lighting store. At the same time, it will effectively integrate resources to counter the current surplus of ancient town lighting stores. As far as the current market situation is concerned, the ancient town lighting store has experienced a serious surplus. The major stores are all over the corners of the ancient town, and they are caught in a jealous situation. District Gengquan, chairman of the newly established Star Alliance Group, said that after the establishment of the Star Alliance, it will be integrated online and offline, domestic and foreign interaction, and marketing will be carried out simultaneously. Taking the ancient town as the axis, we will develop the franchise chain to the whole country and jointly build the world's top lighting lighting store aircraft carrier.
In the era of the Grand Alliance, all kinds of alliance teams came in and out, which also showed us that the lighting industry has gone through ignorance and began to enter the mature stage. Wang Shunbo, president of the China Lighting Sharing Alliance, even more bluntly said that the lighting industry has gradually entered the era of the big league. The era of single-handedness is the past and the future is the era of joint efforts. He said that the alliance is mainly to solve the problems of gathering, increasing and dividing. The so-called gathering is that everyone gathers together to share resources, help each other, learn from each other's strengths, and the so-called increase is to enhance their respective strengths by sharing resources, and to increase the whole The Alliance's ability to respond to other forces. The so-called sub-rule is to carry out a precise division of labor, to determine the responsibilities of different members, and not to waste resources. In addition, he also pointed out that the alliance is divided into various forms, including foreign trade unions, trade unions, and club alliances. Enterprises should choose appropriate alliances according to their actual needs and conditions, and seize the appropriate alliance. Opportunities to boost the growth and leap of the company.