· The second batch of energy-saving and environmental protection catalogues have a market share of only 1%

Following the announcement of the first batch of energy-saving and environmentally-friendly automobile promotion catalogues in September last year, the National Development and Reform Commission announced on June 17 that it was included in the “Energy Conservation Products and Energy-saving Products Promotion Catalogue (Second Batch)” (hereinafter referred to as the “Catalogue”). 》) models.

“According to the market sales in April and May, the sales volume of the first batch of energy-saving and environmental protection catalogue models is about 16%, and the second batch of catalogue models for soliciting opinions are 110 models, accounting for about 1% of sales.” Cui Dongshu, secretary general of the Car Information Association, further explained to the reporter of China Times, "The reason is that there are a large number of new models in the catalogue, which are expected to gradually increase."

From the government level, continuing to implement subsidy policies and continuously improve the threshold for energy-saving vehicles to enter the threshold is undoubtedly a positive guide to promoting automotive energy-saving technology and low-carbon consumption. In addition, the test that enterprises need to face is the standard that the average fuel consumption of passenger cars will drop to 5.0L/100km in 2020. In the recent "2014 average fuel consumption of passenger car companies" announced by the Ministry of Industry and Information Technology, there are still 37 companies that fail to meet the standards. In this way, the energy conservation and environmental protection catalog will help the enterprise a few points?

Directory publicity

The policy of encouraging energy conservation and reducing emissions is once again being exerted.

According to the Notice of the Ministry of Finance, the National Development and Reform Commission, the Ministry of Industry and Information Technology on Printing and Distributing the Implementation Regulations for Energy-Saving Products for Energy-Efficient Products and the Consumers' Vehicles (1.6-litre and below) and the Ministry of Finance and the National Development and Reform Commission The Ministry of Industry and Information Technology's Notice on Conducting the Promotion of Energy-saving and Environmentally-Friendly Vehicles of 1.6 liters and Below requires that the three ministries and commissions organize experts to review the locally reported application reports and related materials for energy-saving and environmental protection vehicles.

The preferential policies introduced this time mainly involve passenger cars of 1.6 liters and less, including 19 models of Beijing Automobile, Changan Ford, Changan Automobile (000625, shares) and BYD. The Catalogue even includes some unlisted new cars. These models will enjoy a national subsidy of 3,000 yuan in the future.

The subsidy project jointly launched by the three ministries is based on the purpose of energy conservation and emission reduction. This is in line with the policy of levying a vehicle and vessel tax on energy-saving vehicles and ships, and exempting vehicles and vessels from new energy vehicles in May.

It is understood that the energy-saving subsidy policy began on June 30, 2010. The main subsidy target is a model with a fuel consumption of about 20% lower than the standard in comprehensive working conditions, and a one-time fixed subsidy is given according to the standard of 3,000 yuan per vehicle. At this stage, the project “Energy-saving products for Huimin project energy-saving and environmental protection vehicles” was officially implemented on October 1, 2014 and will end on December 31, 2015.

However, the continuous improvement of the subsidy threshold has become an indisputable fact. The maximum fuel consumption limit of only 100 kilometers has been gradually reduced from 6.9L in 2010 to 6.3L in 2011, up to 5.9L today.

Fuel consumption red mark

From the catalogue, the fuel consumption of the subsidized models is concentrated between 4.9L and 5.9L. These models will help companies to lower the average fuel consumption standards.

According to the requirements, the average fuel consumption targets for passenger cars in 2015-2020 are 6.9L, 6.7L, 6.4L, 6L, 5.5L and 5.0L per 100 km respectively. In the face of increasingly stringent fuel consumption standards, car companies that fail to meet the average fuel consumption will be punished, from public notifications to production restrictions.

At the end of March this year, the Ministry of Industry and Information Technology publicized the "2014 average fuel consumption of passenger car companies". A total of 91 domestic passenger car companies and 29 imported passenger car companies were involved. Among them, 26 passenger car manufacturers and 11 passenger car import enterprises are not up to standard. Two companies owned by BAIC and FAW did not meet the standards, and one company owned by GAC did not meet the standard. At the same time, five companies announced that they did not meet the requirements in 2014 and did not submit a letter of commitment for improvement.

“The actual sales of the 37 car companies that have not met the standard in the market are relatively small.” Cui Dongshu believes that the average fuel consumption of passenger car companies in 2014 is generally good. “The target value of the average fuel consumption index of the company in 2014 is 7.52L, the actual completion value is 7.22L, and the target value is 96%, and the 2014 compliance plan is 103% of the target value.”

However, the 5.0L requirement in 2020 is still a big challenge for most companies. "According to GB27999, the target value of enterprises in 2014 is 103% of the target value. The enterprise's compliance value implemented since January 1 this year is 100% of the target value, that is, the ultimate goal of the third stage is 6.9L." Wei Weizhen, deputy director of the Automotive Division, said that “the fourth phase of the average fuel consumption of passenger cars will be opened in 2016, and the target value for future targets will be lower.”

In order to achieve the average fuel consumption target, most car companies have indicated that they will take corresponding measures. BAIC said that the Group's work in light weight, engine miniaturization and research and development of pure electric vehicles is actively carried out. "By 2020, BAIC will achieve a 10% weight reduction goal for passenger cars." (601238, shares it) the relevant person in charge also said, "Through the new GS4 engine listed in April and its fuel economy, it can be seen that the Guangzhou Automobile Group's energy conservation and consumption reduction work has shown results."

Structural Adjustment

"This catalogue is mainly based on A-class sedan, and there are relatively few A0 and A00 sedan cars." Cui Dongshu believes that the announcement of the energy conservation and environmental protection catalogue will have a certain stimulating effect on the sedan market and will continue to promote the sedan segment. Structural adjustment.

According to the statistics of this reporter, among the 110 models that have been selected, the A-class sedan accounts for about 76%; the second is the A0-class sedan, which accounts for about 15%; in addition, the MPV, SUV and A00-class sedan ratios Less than 10%.

According to data from the Association, the car market share was 61.1% in the first five months of this year, which was nearly 20% less than five years ago. Among them, A00-class sedan sales accounted for only 2.3%, compared with 6.9% in the same period in 2011, has shrunk significantly. The proportion of A0-class cars fell from 18.9% in 2011 to 14.5% today. However, the proportion of A-class cars has increased from 54.8% five years ago to 61.5% today, becoming the main force in today's car segment.

“The Catalogue is a big plus for the sluggish car market.” Cui Dongshu said, “But with the upgrade of consumption, I am afraid it will not have much impact on the A0 and A00-class sedan market.”

In addition, in the "Catalogue" based on cars, the proportion of independent brands is close to 60%. This also means that the growth of the self-owned brand sedan market is also enjoying a positive trend.

According to Chen Shihua, director of the Industry Information Department of the China Association of Automobile Manufacturers, the performance of self-owned brands in the car and SUV market in May this year was huge. “The sales of self-owned brand cars decreased by 21.6% year-on-year, while the sales of self-owned brand SUVs increased by 92.4% year-on-year. The market share of SUVs exceeded the market share of cars for the first time.”

However, it is worth noting that the energy subsidy policy has been implemented since the second half of 2010, but the overall market share of cars has been reduced from 82.1% five years ago to 61.1% today. At present, energy-saving subsidies will not completely change the structural changes in the automobile sales market brought about by the upgrade of consumption. In addition, some analysts believe that under the background of the upgrading of consumption power and the tide of purchase and purchase, the role of 3,000 yuan in subsidies in changing consumer purchasing decisions is decreasing year by year.

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