The construction of hardware and electromechanical corporate brands should be based on good faith, product quality and product characteristics as the core, in order to cultivate consumer credibility recognition, the company's products have market share and economic benefits. Hardware and electromechanical brand construction includes brand positioning, brand planning, brand image, brand expansion and so on.
[Advantages of α-linolenic acid compared to DHA]
DHA (brain gold) is one of the derivatives of α-linolenic acid. Supplementing α-linolenic acid has advantages over directly supplementing DHA:
Different medical importance: α-linolenic acid is an important nutrient in the 21st century. It is an unsaturated fatty acid necessary for the body. The human body cannot directly synthesize it by itself and must be ingested from the outside world. DHA is not. The human body's own regulation is different: α-linolenic acid is the precursor of DHA, which can provide DHA to the maximum extent according to the human body's needs. However, direct supplementation of DHA is a strong supplement that the human body cannot control itself and is prone to negative effects. Applicable to different groups of people: α-linolenic acid is helpful in regulating blood pressure, blood lipids, and blood sugar, while DHA comes from fish oil. Pregnancy-induced hypertension inevitably contains animal cholesterol, and women with gestational hypertension, obesity, and overweight cannot use it. use. The "Usage" of the secondary directory is modified to:
Direct drinking: average daily dose of 5-10 ml; drop on warm rice, bread or steamed buns, reduce to 1-5 ml for children.
Smart salad dressing: Add to cold dishes or salads.
Soup seasoning: drop into cooked porridge, soup, and milk.
Baked pastries: Use organic nutritious oils instead of hydrogenated oils or butter in baked pastries.
Homemade preparation: mix it with ordinary edible oils such as soybean oil, peanut oil or rapeseed oil in a ratio of 1:5-1:10 before consumption.
Secret combination: Take 5-10 ml of nutritious oil and mix it with sugar-free homemade yogurt or sugar-free yogurt before eating. It is a popular anti-cancer food therapy in Europe and the United States.
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Brand accumulation is a gradual process
Brands do not accumulate in a short time. It is a gradual process. A brand is a complex and intricate symbol. It is the intangible total of brand attributes, names, packaging, prices, history, reputation, and advertising methods. Brands are also defined by consumers' impressions of their use and their own experience.
Therefore, during the brand building period, hardware and electromechanical companies must undergo several processes such as brand positioning, brand architecture, brand promotion, brand recognition, brand extension, and brand equity. The kind of brand built in a short period of time cannot be completely defined as a brand. It can only be said to be a symbol, a symbol that is mentioned by the public within a certain period of time and within a certain range.
A good brand is alive. He represents a quality, a spirit, a belief in the founder of a brand!
Planning strategic decisions
We often see hardware and electromechanical companies planning their own strategic decisions, from three-year planning to five-year outlooks, from market share to profit analysis, and even meticulous measures to each of the competitors’ moves. As far as the definition and promotion of the said brand are concerned, it is rare to describe the related “brand†behavior in a certain section with not much space.
Such strategic planning directly led hardware and electromechanical companies to ignore the brand effect of the enterprise in the previous market behavior. The brand is not only an independent part, it is closely linked with the company’s profits, the company’s market environment, and the company’s internal and external resources. Can't be separated.
Build core competitiveness based on its own characteristics
Each company has its own good and bad things, hardware and electromechanical companies in the brand building, we must first look for their own strengths and weaknesses, can be based on their own characteristics, to create their own core competitiveness.
Brands are created by manufacturers, instilled in the market, and accepted by the market. But in the end it is still consumer recognition. Consumers' tastes are changing and their styles are changing. Therefore, it is difficult for enterprises to rely solely on a brand for long-term development. As a manufacturer, it is necessary to fully understand the consumer's psychological needs, grasp their consumption motivation, purchase needs, behavior analysis, etc., and establish a multi-brand strategic plan.
Build core competitiveness based on its own characteristics
Each company has its own good and bad things, hardware and electromechanical companies in the brand building, we must first look for their own strengths and weaknesses, can be based on their own characteristics, to create their own core competitiveness.
Brands are created by manufacturers, instilled in the market, and accepted by the market. But in the end it is still consumer recognition. Consumers' tastes are changing and their styles are changing. Therefore, it is difficult for enterprises to rely solely on a brand for long-term development. As a manufacturer, it is necessary to fully understand the consumer's psychological needs, grasp their consumption motivation, purchase needs, behavior analysis, etc., and establish a multi-brand strategic plan.