2014 New Energy Automobile Market Spring Blossoms


On the morning of March 13, the second session of the Twelfth National People's Congress was closed. Subsequently, Premier Li Keqiang met with Chinese and foreign reporters in the golden hall on the third floor of the Great Hall of the People and reiterated in response to a reporter's question that our country will face haze, etc. Pollution "declared war." From the representatives of the “two sessions” and members, proposed amendments and suggestions to add “promotion of new energy vehicles” to accelerate the development of the new energy automobile industry, promote energy conservation and emission reduction, and promote the “government work report” on prevention and control of atmospheric pollution, to representatives of the “two sessions”. Members and committees have been paying more attention to new energy vehicles, and new energy vehicles have received increasing attention as a link that cannot be separated within the environmental protection category. "This year may be the first year for an electric car to enter the family," said Ouyang Minggao, a member of the National Committee of the Chinese People's Political Consultative Conference and professor of automotive engineering at Tsinghua University. "This year's 'two sessions' meeting to meet new energy representatives and members more than in previous years, new energy vehicles have been through the industry brewing period and the introduction period, 2014 will be its starting point for growth, hope that the fog can become new Powerful development of energy vehicles."

The only way to develop new energy vehicles

In September 2013, the Ministry of Finance and other four ministries jointly issued the “Notice on Continuing the Promotion and Application of New Energy Vehicles”. From 2013 to 2015, it continued to promote the application of new energy vehicles, gave state subsidies, and considered the scale effect. Factors such as technological progress “slope year by year”. The subsidies for new energy vehicles in 2014 and 2015 will be reduced by 10% and 20% respectively on the basis of 2013 standards.

On February 8, 2014, the Ministry of Finance, the Ministry of Science and Technology, the Ministry of Industry and Information Technology, and the National Development and Reform Commission jointly issued the "Notice on Further Implementing the Promotion and Application of New Energy Vehicles," clarifying the current national subsidy policy for new energy vehicles in December 2015. After the expiration of the 31st, it will continue to be implemented. In order to maintain policy continuity and increase support, the intensity of retreat will be reduced by 5%.

On February 7, Beijing issued the “Measures for the Management of New Energy Vehicles for Demonstration and Application in Beijing” and announced the implementation details. The first batch of seven models of five companies were introduced into the Beijing market. At the same time, Shanghai continued to issue a list of new energy vehicle subsidies, and the market can purchase 7 new energy vehicles. Tianjin, Shenzhen, and other places have also introduced local rules for the subsidy of new energy vehicles, and local markets for new energy vehicles have opened one after another.

In the process of market promotion of new energy vehicles in China, after experiencing the strange phase of “cold central hot spots”, we finally welcomed a gratifying situation in which all parties jointly promoted. Miao Wei, deputy of the National People's Congress and Minister of Industry and Information Technology, said that in 2014, the promotion of new energy vehicles has been promoted, and the industry has become more unified. Miao Wei pointed out that “If this year is the first year, it is not easy to say too much. It can be positive, but it can also be done with caution. But I think that our understanding on this issue has become more profound and the understanding of all parties has become more uniform. , together with the objective environment forced us to have to go this way."

Whether it is the haze that lingers over the capital on the opening day of the “two sessions” or the bad weather that has been raging across the country in recent days, pollution control and environmental protection have become a major event that affects the daily life of the people throughout the country. In particular, pure electric vehicles have been given heavy responsibility as a clean and pollution-free environmental protection weapon and have been vigorously developed. He Jiehua, deputy mayor of the National People's Congress and Changsha City, said: "The development of new energy vehicles will effectively reduce motor vehicle emissions and reduce smog."

Market-oriented industry healthy development

On the one hand, the country's strong support, on the one hand, is the market's "move without moving", and the fundamental reason why new energy vehicles move forward in the "half of the sea is half of the flame" is the lack of marketization. Cai Jiming, deputy to the National People's Congress and professor at Tsinghua University, said: “The development of electric vehicles must be based on market research and development.” Regardless of whether it is R&D or product promotion, new energy vehicles need to keep up with market demands and respond to the needs and demands.

Vice Chairman of the National Committee of the Chinese People's Political Consultative Conference and Minister of Science and Technology Wan Gang vigorously “picked” pure electric vehicles during the “two sessions” last year and finally achieved success this year. "Beijing sold 1,400 vehicles a day. I am very happy!" Wan Gang said in an interview with reporters during the "two sessions": "At present, the development of new energy vehicles in China has passed the market introduction period." After the introduction period, new energy sources Automobiles must take the path of market development. “At present, large domestic automobile manufacturers have launched their own electric vehicles, but most of them are concept vehicles. Many of them are government subsidies and lack of commercialization,” said Cai Jiming.

Marketization of new energy vehicles is the key to finding a suitable business model. At present, China's new energy vehicles have been promoted in various business models such as leasing and leasing, and have achieved initial success. In marketing, car companies gradually changed the model of selling cars in the past only to explore suitable business models, including the construction of charging piles. Wan Gang said at the "two sessions" that policy protection cannot produce markets, and market establishment depends on competition. Market-oriented mechanisms and policies should be used to promote the construction of charging piles. There is a need for a profitable investment model. It is always undesirable for the government to promote it. Wan Gang said: "We must have such a mechanism. We must also benefit people who build charging posts."

Moderately advanced infrastructure construction

In the process of market-oriented development of new energy vehicles, especially pure electric vehicles, the construction of infrastructure such as charging piles has always been a constraint. He Jihua said that the supporting facilities are not perfect, and the lack of charging stations, charging piles and other facilities have caused difficulties in the market promotion of new energy vehicles. Wang Yuxiang, deputy to the National People's Congress and general manager of the Sichuan Provincial Electric Power Company of the State Grid, stated that it is necessary to build a number of charging and exchanging networks. As a power grid company, it is necessary to build a number of demonstration charging and replacement networks to solve some of the difficulties encountered in the development of electric vehicles. Zhao Han, member of the National Committee of the Chinese People's Political Consultative Conference and vice chairman of the Anhui Provincial Committee of the Chinese People's Political Consultative Conference (CPPCC), believes that the follow-up of infrastructure such as charging piles will not be delayed. “Why do many potential customers of electric vehicles still dare not take action? To a large extent, there is no 'spectrum' on issues such as licensing, charging, and maintenance. These issues are not a problem that can be solved by the science and technology departments and the industrial sector alone. Departmental coordination.” “If charging is inconvenient, consumers want the battery’s driving range to be as long as possible, even up to 400-500 km, which is a challenge for auto manufacturers. If the charging facilities are sound, the driver will drive 100 ~200 km can be found to recharge the place, then the car will not have to configure too many batteries, the manufacturers burden will also be reduced." Ouyang Ming Gao suggested that "the construction of charging piles can be moderately advanced, and the introduction of market competition mechanism, through competition to make The price dropped."

For the construction of charging piles, Wan Gang proposed that the site should be designated separately. It is necessary to take measures and establish mechanisms so that people who construct charging piles can also benefit. To this end, Wan Gang suggested building charging piles on the basis of existing parking lots. Xu Heyi, deputy to the National People's Congress and chairman of Beijing Automotive Industry Group, believes that the charging problem has surpassed the battery and has become the biggest problem facing the development of new energy vehicles. "The key to resolving the charging problem lies in resolving the problem of relocation of charging piles." Xu Heyi said, "The country's unified planning for the land will provide the most comprehensive and powerful solutions for the development of new energy vehicles."

An Jin, deputy to the National People's Congress and chairman of the Anhui Jianghuai Automobile Group, said that the current problems in the promotion of new energy vehicles, especially electric vehicles, are mainly due to the lack of charging facilities, thus causing consumers to worry about car purchases. To this end, it is proposed that the construction of charging piles should be upgraded to the national infrastructure, and a certain proportion of charging piles must be forcibly constructed in the construction of communities, transformation of old residential areas, and road planning. Miao Wei disclosed that the Ministry of Industry and Information Technology is communicating with the Ministry of Construction to issue relevant policies. “It is very difficult for the newly-built community to plan for the fiber in advance, and the cost is not so great. If the house is completed, it will be complicated and difficult to renovate.”

Local protection is urgently needed

With the announcement of new energy local subsidy policies in various cities such as Beijing and Shanghai, the topic of local protection has also been discussed by everyone. It has also become the focus of attention on the “two sessions” this year.

Liu Chongji, deputy general manager of the National Committee of the Chinese People's Political Consultative Conference and member of the National Committee of the Chinese People's Political Consultative Conference, believes that there is a phenomenon of local protectionism in the demonstration and promotion of new energy vehicles. Such protection is actually a form of monopoly. According to the signal released by the Third Plenary Session of the 18th CPC Central Committee, breaking local protectionism in the demonstration and promotion of new energy sources, innovating and exploring new business models for new energy vehicles will help the innovation and sustained healthy development of the new energy automobile industry.

According to incomplete statistics, this year's local “two sessions” and 12 provinces (cities, districts) clearly stated that they will vigorously develop new energy vehicles. If each place has its own standards, there will be multiple standard issues and how will the access standards be? Unification is particularly important. An Jin said: “The popularity of electric vehicles is facing obstacles to local protection. It is necessary to unify the access conditions for national electric vehicles, and all cities must implement them in a unified manner to break local protectionism.”

Rejecting plug-in hybrid minibuses for local standards in Beijing, Chen Qingtai, deputy director of the Economic Committee of the 11th National Committee of the CPPCC and former Party Secretary and former deputy director of the National Development Research Center, participated in the “two sessions” representative meeting of the automotive industry in 2014. During the discussion, the competition for electric vehicles should be market-oriented, and brands with competitive power should not be allowed to develop without competitiveness.

In response to local protection issues, Ouyang Minggao suggested that “the key to avoiding local protectionism is to formulate a standard so that everyone can see it and avoid disputes, such as 100 kilometers of power consumption. Through policy guidance, it will lead to new issues. The development of energy vehicles."


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