China's auto after-market service is a fundamental chain

With the profit from vehicle sales in the domestic market entering the margin period, the importance of auto aftermarket services is increasingly evident. As a huge market with great potential and long-term existence, automotive aftermarket services can continue to affect every field of maintenance, maintenance, etc. of each vehicle after it has been sold for more than a decade. It is a new major automobile manufacturer's new business. The performance growth point. Therefore, it is obviously a better choice to develop the automotive aftermarket. The huge temptation from China's auto aftermarket service has almost made all the famous foreign-owned auto giants eager to try. Facing the foreign giants' pursuit of the Chinese after-sales service market, domestic auto makers should also act immediately to seize the opportunities.

According to statistics, as of 2010, the scale of China's auto aftermarket reached 190 billion yuan, second only to Japan in Asia. The great potential of the automotive aftermarket service industry is clear. There are many kinds of service industries in the post-automotive market, and the inevitable trend of large-scale, chain-like business models in the future market development. According to the survey, in a fully mature international automotive market, the sales profit of automobiles accounts for about 20% of the profits of the entire automobile industry, and the profit of spare parts supply accounts for 20%, while the remaining 60% of profits are generated in the service industries of subsequent markets. . Today, domestic auto sales profit accounts for nearly 50% of the entire industry's profits, which is much lower than that of mature markets. Therefore, automotive aftermarket services have great potential while occupying a large market.

In the face of strong market share, the development of the entire automotive market has been at a relatively high level. However, as far as the overall automotive aftermarket services are concerned, there is widespread waste of resources. Among them, the most representative 4S store business model has been developed in China for 10 years. They were once the main force to promote the development of China's aftermarket services. However, with the development of the internationalization of the Chinese automotive market, a large number of different automotive brands have flooded into China. The single brand post-market service model of 4S stores has resulted in the waste of resources.

For China's specific national conditions, chain-based, large-scale after-sales service will undoubtedly greatly increase the utilization of resources. In the current development of China's auto aftermarket services, the chain operation has a large-scale start and incomparable core competitiveness in innovation, so it is possible to continue to mature the chain of services in the automotive aftermarket in China and to achieve a large-scale business model. By the majority of users of all ages.