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A few days ago, the China Association of Automobile Manufacturers announced the "report card" for the 2012 China commercial vehicle market. Foton Motors won the first place with a sales volume of 620,000, and continued to sit steadily in the "top spot" of the commercial vehicle market.
Sales results benefit from the brand strategy. Last year, Foton Motor formally established five transformation strategies and promoted the transformation of enterprises and products from the low-end to the high-end, investment-to-consumption transition, manufacturing-to-service transition, domestic-to-foreign transformation, and the extension of the gold value chain. Under this strategic transformation, Foton Motor will use Beijing as the center to link global technology and create first-rate products for customers around the world. At the same time, Foton Motors and the world automobile industry Daimler and Cummins two strategic alliances, focusing on the development of heavy vehicles and light engines. It can be said that Foton Motor has been at the forefront of the commercial vehicle industry in product R&D. In particular, new energy vehicles are at the leading position in the domestic market. From a single light truck business to a full range of commercial vehicles, from full-scale commercial vehicles to passenger vehicles, new energy vehicles, etc., Foton Auto's product layout has become increasingly comprehensive.
According to another briefing, Foton Motor will officially launch a brand-name product-service section this year. Through a "customer-centric" service concept, customers can truly experience the brand value and further deepen the "worry-free" service brand. In addition, Foton Motor will comprehensively improve its product order delivery capabilities and product order delivery capabilities, and enhance brand and reputation in three dimensions: physical quality, product service, and high premium product brand.